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Hi, I'm Soph

I'm freelance graphic designer with over 13 years' experience in the industry.
 

I work across campaigns, branding, and design projects, offering an extra pair of hands when teams need support or a fresh creative perspective. Over the years I've worked with some brilliant hospitality brands, including The Restaurant Group, Big Table Group, wagamama, Bella Italia, and Five Guys — so I'm well versed in creating work that balances strong creative with commercial impact.
 

I'm also a keen illustrator, both for brand projects and as a hobby I can't quite quit — you'll find that same love of detail and colour in my line of maximalist digital planners, Maggie & Celeste, over on Etsy.
 

Whether it's a brand from scratch or the everyday updates that keep it feeling fresh, I love helping businesses look and feel like themselves, at every touchpoint.
 

Got a project in mind? Get in touch — I'd love to hear about it.

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Capabilities

Concept development
Print design

Digital Design
Illustration
Creative direction
Art direction
Artwork

Expertise

Brand identity
Visual identity
Campaign
Culture

Menu Design
Events & exhibitions
Reports

Experience

Hospitality
Food & Beverage

Publishing

E-commerce

Retail

Tech

Sustainability 

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