ROLE:

Lead Designer, Art Director

 

CATEGORY:

Design, art direction, brand development, logo design, packaging

PROJECT OVERVIEW:

‘Kebabs done better’ was the brief for a superior-than-your-average fast-food & kebab kitchen, while still considering the casual dining market. Babago needed to be a brand that stood out compared to the local kebab shop, especially on delivery aggregators such as Deliveroo. With a mix of bold playful colours, patterns and a punchy logo emphasising speed/emergency/impact. Bright and engaging creative direction to stand out, with a focus on logo design, colour, typography, brand pattern and art direction for photography.

​