PROJECT OVERVIEW:

I created a refreshed, mobile-first brand website and Click & Collect website which was more aligned with the F&B brand personality. This included; a new, easy to navigate menu template to showcase the menu in a more visually-appealing way, new templates for restaurant search and local restaurant pages - which were optimised for local search to drive guests towards online ordering, and table bookings for the new menu launch in April 2021. 

 

The original menu section was one of the most visited areas of the website, but was uninspiring and difficult to navigate (bounce rate was at approx 50%). Food quality perception was one of the key barriers for F&B, which resulted in lost customers. The website needed to clearly signpost users through to C+C, delivery and table bookings. Removing points of friction throughout the online experience ensured we maximised conversions and encouraged repeat usage. 

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Winner of ‘Best New Website’ - Restaurant Marketer & Innovator Award 2022