Five Guys Rewards launch campaign

ROLE:

Senior Freelance Graphic Designer

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CATEGORY:
Hospitality, QSR, concept creation, creative direction, art direction, graphic design, animation, social media, ad design, digital design.

BRIEF:

I created photography concepts and led the design and campaign direction for the
Five Guys Rewards programme launch. This needed to push the idea that the no app
was needed, everything was contained within your digital wallet on your phone. This was a multi touch campaign. Digital assets included: animated order screens, CRM email design,
app and wallet assets, website banners and section designs to social assets and paid ads. Print assets included: till wobblers, flyers, a-board signage and window decals.