Neighborhood Craft brand refresh

ROLE:

Senior Freelance Graphic Designer, creative direction, illustrator

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CATEGORY:
Hospitality, pubs, branding, brand strategy, digital design, print design, illustration

BRIEF:

A brand refresh was needed for Neighbourhood Craft - a no-customer facing brand without a logo - for 13 pubs across the UK and France. They wanted a brand which feels individualistic and independent for pub roll outs, aiming for cool with an edge to it.

Assets include: a designed menu suite, set of brand guidelines, typography, image styling, POS and custom brand illustrations. The layouts for POS and social media needed to be adaptable so they could be used as templates in Canva for teams to apply across UK & France for events like happy hour, open mic and paint & sip evenings.