The Opportunity Co Brand Identity Design

ROLE:

Senior Freelance Graphic Designer

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CATEGORY:
Hospitality, concept creation, creative direction, art direction, brand design, brand guidelines, agency

BRIEF:

After working with The Opportunity Co Hospitality agency on a number of projects, I was asked to develop their new brand identity from the ground up. They wanted a visual identity that felt bold, confident and just as impactful as they are to the hospitality businesses they work with. Straight talking, no fluff, built to match the tone of voice crafted byDan Farr.
 

The colour story moves through warm to cool gradients, sunset tones representing the old way of working, sunrise tones opening up the new opportunities ahead. From there, I built a circular motif out of the roundness of the letters in the company name. This became the foundation for image placeholders and graphic devices used throughout the system, giving the brand a flexible way to bring full colour photography and graphics into the identity without losing consistency.
 

The result is a A confident, adaptable identity system that carries The Opportunity Co's straight talking personality across social, web and print, while giving them room to grow into new formats and platforms.