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Wagamama Rewards
ROLE:
Senior Freelance Graphic Designer
CATEGORY:
Hospitality, icon design, CRM, UI, App
BRIEF:
I was tasked with creating a set of brand new icons for the relaunch of Wagamamas new
app and reward programme. These consisted of creating designs for menu items, delivery
and drinks all the way to copy & paste and the close button.
To support the new app I designed the CRM campaign, which tied in elements from the
app, by creating gifs of how the rewards bar worked, educating around icons and encouraging downloads.
Selection of icons created for Wagamama Rewards app. Created in Illutsrator.






Icons in use on the Wagamama Rewards App






Supporting CRM campaign to promote the new app update.
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